Beneath the Stage
Short Documenatry
Document the passion behind an iconic outdoor Shakespeare production, building brand recall and deep community connection.
San Pedro Playhouse and The Classic Theater brought outdoor theater to San Antonio with Shakespeare in the Park’s Romeo and Juliet, and we captured the human story behind the stage. Our goal was to build brand recognition, elevate community engagement, and forge a deeper connection to the mission of both non-profits. Managing the project from concept to final deliverables, we directed the interviews and cinematography, established the film's color palette, and designed custom title graphics, icons, and logo animations creating both a compelling campaign and a lasting archival asset.
We shaped a multi-platform launch, taking the documentary to a big-screen cinema premiere, local television broadcast, YouTube, and targeted social media cuts. The full documentary was honored as a Finalist at the San Antonio Film Festival. To complete the campaign, we extended our visual design onto the ground with festival booth branding and printed promotional materials, creating a seamless experience that connected audiences directly to the theater.






















